Hey Systems came to us looking for clarity and consistency in their social media presence. They needed a solid strategy to guide their content creation and a calendar to make posting feel less overwhelming and more intentional.

They opted for The Content Squeeze — our done-for-you social media strategy bundle designed to provide a approachable framework for showing up online.

Here’s what we did:

• Custom Social Media Strategy: A tailored plan aligned with Hey System’s business goals, audience, and tone of voice — so every post had purpose.

• Social Platform Audit: We reviewed Hey System’s existing platforms and provided detailed recommendations to improve engagement, optimize for discoverability, and streamline their brand across platforms.

• Editable Social Media Templates: Designed to match Hey System’s refreshed visual identity and make content creation faster and easier.

• 30-Day Content Calendar: A ready-to-use calendar filled with post ideas, captions, and prompts — built to inspire consistent, on-brand content.

• Cohesive Visual Identity: We provided Hey System’s some guidance on how to use their branding (visuals, fonts, colours etc), to create a branded look and feel that could carry across all of their platforms.